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Tuesday, February 24, 2009

Virtual Book Tours

I met Dorothy Thompson last year when she contacted me about hosting some of her clients on their blog tours. As a result of that first message, I've not only met some wonderful friends, I've discovered some fabulous authors that I've had the pleasure to introduce you to. One of the best people I've met is Dorothy herself, a lady who is filled with energy, charm, and humour. Much to my surprise, this is her first guest blog, so I hope you pay attention - she's got some incredible insight to offer us all! Now, over to Dorothy....



How Virtual Book Tours Make Great Book Promotion Tools
© Dorothy Thompson 2009 All Rights Reserved

I want to thank Denyse for having me talk about how virtual book tours make great book promotion tools. As many of you know, I’m CEO/Founder of Pump Up Your Book Promotion, an innovative public relations agency specializing in online book promotion. I live and breathe promoting authors online. That’s what I do and love, and it’s my passion as evident in the many clients we have in any given month.

Although the ways to promote your book online can seem overwhelming, I’ll cut it down to one method that will do more for you than anything else you could do to promote your book for the highest visibility – virtual book tours (sometimes called virtual blog tours, virtual author tours, online book tours, etc.).

Although virtual book tours have been around a few years, the rules have changed. There are even more ways a virtual book tour can be used as a great book promotional tool than ever before and we at Pump Up Your Book Promotion stay on top of the latest ways to do this. Even in the last year, we have discovered how to get our authors on sites such as USA Today, Reuters, Chicago Times, and other high visibility news sites, so we are constantly on the alert for ways to better our tours and give our authors maximum exposure.

Just last year during the holiday season, 24 billion shoppers (could be you!) bought purchases online. This is during a recession, layoffs and financial difficulties. This goes to prove that shoppers are going to the Internet to make their purchases in droves. Why? Why wouldn’t they? You don’t spend money on gas, you can “shop” for your purchases online before you buy and the credit card one uses to make these purchases have now been proven to be secure.

So what does this have to do with virtual book tours as great book promotion tools?

Where do you think people go to look up purchases? Last year, I made most of my Christmas purchases online. I’ll use myself as an example to give you an idea. My son loves anything related to fishing. He has a fishing rod and everything that’s needed to go fishing, but I wanted something unique. I’m not a fisherman…er…fisherwoman, so what I did was put certain search words in Google to find something different, much like someone would if they were looking for a certain book, or anything else.

When my Google results came up, I found what I needed on the first three pages of search (this is the average amount of pages one looks through to find what they are looking for, according to statistics). Once I got to the first page, though, my natural instinct was to check them out one by one starting with the fist search results.

I found what I was looking for in those first three pages and didn’t look any further.

With virtual book tours, that’s what we want these online buyers to do – find our authors on the first three pages but what they will find is that our authors, through our virtual book tour system, are coming up on that first page and in many instances, that first spot for those key search words and they pretty well stay there long after their tour is over.

Because of the many “blog stops,” and through the many book promotion methods we use, this has been proven time and time again that using virtual book tours as book promotional tools is the best way to get that book in front of the customer. You can put up a website, set up a blog, appear on dozens of interview and review sites, but what the average writer does not realize is that it takes way more than that to have this happen.

We at Pump Up Your Book Promotion know the secret and that is what we do for our authors. The system takes hours upon hours of work, something the average writer does not have time for and that’s why authors choose us to help them promote their books in front of millions of potential book buyers.

Virtual book tours are perhaps the best promotional tool I know of. Check us out at http://www.pumpupyourbookpromotion.com/ and let us tell you how we take your book to the highest virtual level known.

I want to thank Denyse for having me and if you email me at thewriterslife@yahoo.com and mention you read this at Denyse Bridger’s Fantasy Pages, I’ll give you a 10% discount on your next virtual book tour with us.

If anyone has any questions pertaining to virtual book tours, please leave a comment below and I’ll check in periodically and answer them for you. If you have been on a virtual book tour and would like to give your input, please leave that comment below, also.

Thank you and pump up that book!